Beer seems to be losing marketability among Indians since the coronavirus pandemic hit the nation early last year.
On the other side of the table, sales of spirits have surging ever since Indians had to stay at home in complete lockdown.
It could well be a temporary phenomenon as bars in India have been mostly shut for roughl 18 months.
There are few reasons for this change. And, one of them is that beer is largely consumed outdoors like bars, pubs, parties etc.
This also has to do with the not so common Indian family culture of lay by beer at home.
The covid pandemic that has decline beer sales, companies covered for all of it and more with increased demand for whisky, vodka and rum.
The combined revenue of June quarter FY 2021-22 of the top five listed companies in this area had jumped 72 per cent year-on-year.
According to the Elara Securities, the spirits segment has prevailed beer due to reasonable product pricing in few states versus premium beer and spirits don’t have any storing issues like refrigeration.