The 'Noorjahan' mango, cultivated in Madhya Pradesh's Alirajpur district is priced at ₹500 to ₹1,000 a piece this season.
The yield of this variety of mangoes has been good this time due to favourable weather conditions.
'Noorjahan' mangoes are said to be of Afghan origin and cultivated only in the Katthiwada region of Alirajpur district adjacent to the Gujarat border, approximately 250 km from Indore.
People from Madhya Pradesh and Gujarat have already been done bookings for these mangoes according to the farmer growing these mangoes. According to farmer, this season the weight of a Noorjahan mango is going to be between 2 kg to 3.5 kg.
Ishaq Mansoori, an expert in cultivating 'Noorjahan' mangoes in Katthiwada, said, "This time the crop of this variety has been good but the COVID-19 pandemic has impacted the business.” He also said “'Noorjahan' trees could not flower properly due to unfavourable climatic conditions in 2020.”