Amazon India Vice President Manish Tiwary said that “This year 2020 has been full of unprecedented challenges for businesses across India and especially small businesses. At Amazon, we are committed to supporting our over 7 lakh sellers to continue the momentum built up over the past months through various sale events”.
Indian traditional culture will be showcased in this online event one can see products of various categories like Lippan artwork from Bhuj, Dokra from Chattisgarh, eco-friendly products, figurines, kitchenware, sports essential, etc.
Amazon India Vice President of Seller service has said, “SMB’s are the backbone of the Indian economy that also makes the most unique selection of products. These businesses were on a consistent growth trajectory until Covid-19 disrupted many of them.” He has also added that “Customers will be able to discover some hidden gems from these theme stores on the marketplace while also empowering millions of lives across India through their purchase.”
This initiative is a good effort for more self-help and helps them to directly connect to customers and showcased their product.