Career in Digital Marketing: Opportunities, scope and areas

Let's have a look on the list

Digital marketing utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

 

Career opportunities


Digital marketing employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising , e-books, and optical disk and games.

 

Social media influencer


Social Media Influencer is responsible for developing and executing influencer campaigns to reach the desired target audience. Influencers are responsible for creating content with the help of social media management tools.

 

Web Content Writer


A Website content writer or web content writer is a person who specialize in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website's SEO.

 

SEO (Search Engine Optimization)


SEO Managers are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy

 

PPC Campaigns


Pay per Click (PPC) manager or other paid campaigns that run on various media or platforms, including Google, and a variety of social media. PPC use media like Instagram or LinkedIn, Google Network etc. Each medium can have a different target market and reach.

 

Email Marketing


An email marketing specialist is a digital marketing professional who focuses on: Creating and segmenting email lists. Designing emails and writing content.

 

Social Media Manager


Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.


Affiliate Marketing


Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

 

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