JDMart could become the growth engine for Just Dial, foreseeable as supported by alliance from the Reliance deal.
The UBS has said in a report that Just Dial has developed a superior platform against the backdrop of an interactive user alliance along with vigorous depth and breadth of business-to-business (B2B) product offerings.
The UBS said, "Our analysis suggests around 80-85 per cent of Leader's top-100 sellers/listings across 100 randomly chosen product/categories are present on JDMart and many have detailed product information, suggesting listings of superior quality."
It said that apart from its product portfolio, user engagement and monetisation, it may follow in coming months, supported by aggressive advertising and a salesforce increase over the near to medium term.
The JDMart platform has meaningful depth (30mn products) and breadth (around 6mn B2B listings) across several categories.
The company ran a JDMart campaign with IPL 2021 with a spend of rupees 0.5 billion before it got postponed due to resurgence of Covid-19.