Omni-channel direct-to-customer eyewear brand Lenskart has announced plans to invest up USD 2 million each in startups that are collaborative to the eyewear, eye-care and omni-channel retail sectors. The fund has an aggregation of USD 20 million.
Apart from this, the company said in a press release that it will be providing the enterprises market access via 700-plus retail stores and online channels across India, Singapore, Middle-East and the US.
The senior leadership team at the company will mentor the enterprises during the early phase of business building. It is an initiative which is designed to help startups scale.
The founder and CEO of Lenskart ,Peyush Bansal on the launch said, “We have traversed the challenging journey as a startup to become a unicorn. We believe it’s time to give back to the ecosystem and support exceptional entrepreneurs by helping them build scalable enterprises.”
The main focus sector for investing will include direct-to-customer eyewear, eyecare brands, technologies facilitating access to vision care, eye testing technologies, omni-channel retail solutions across logistics, supply chain, merchandising, marketing, in-store automation and deep tech solutions for eyewear, retail and e-commerce.
Lenskart is an omnichannel retailer and manufacturer of eyewear products and was founded in 2010. The company was looking to expand its presence in India and scale its growing operations overseas.