LG to sell Apple devices at its stores after mobile biz exit

LG recently held a special promotion for Apple products on its online shopping mall, Lifecare

The fourth-largest conglomerate firm in South Korea, LG Group is apparently looking to beef up its business relationship with Apple.


According to industry sources, the conglomerate firm recently held a special promotion for iPhones, iPads and other Apple products on its online shopping mall, Lifecare for group employees.


As per a report from Yonhap news agency, this was the first time that the conglomerate firm offered mobile devices from another smartphone manufacturer for its employee purchase programme.


Earlier in April, LG Electronics announced its withdrawal from the smartphone business by July after years of losses.


This came out of growing notions that LG Electronics may sell Apple products at its 400 stores nationwide following its departure from the mobile business.


According to the sources inside industry, the firm is looking to boost business ties with Apple for its future growth. The LG group has provided electronics parts including displays and camera modules to Apple.


Lately, its Electric ehicle (EV) parts joint venture with Magna International that is LG Magna e-Powertrain has been linked with Apple's possible self-driving car development.


LG Uplus has also started developing an office working system compatible with Apple iOS for employees using iPhones. Apple has been trying to expand its presence in the South Korean mobile market following LG's exit, which is dominated by Samsung Electronics.

 

India Scanner News Network

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