Nestle is planning to enter the cultural meat market which will brought laboratory made meat to the masses.
The meat is being produced for the world's largest food company by Israeli biotechnology company Future Meat Technologies Ltd.
As per a leading daily, Nestle’s CEO Mark Schneider is highlighting on alternative protein strategy as climate and environmental concerns rise among consumers.
Earlier, Nestle had also committed to spend 3.2 billion Swiss francs over five years to improve its climate footprint.
The company also said that the investment will increase the use of renewable energy which it aims to use exclusively by 2025.
This investment will also boost its regenerative agriculture throughout Nestle's supply line with the planting of hundreds of million of trees by next decade.
Nestle has already announced the launch of the vegan industry by introducing a vegan version of the iconic KitKat bar in select retail stores.
Nestle had also launched some plant based alternatives products such as rice, oat, soy, coconut, pea and almonds to dairy for its non-dairy ice cream, coffee creamers and other products.