In a statement PhonePe said that its dynamic QR code solution will enable the customers who earlier opted for 'cash on delivery' to pay digitally through any UPI app at the time of delivery.
The statement further said that this will help reduce personal contact and will ensure safety and contactless payments for customers who were traditionally more comfortable with cash on delivery.
PhonePe Business Director Ankit Gaur stated,"Digital payments adoption has become widespread over the past few years, thanks to UPI. However, there still continues to be a preference for cash on delivery among some customers at the time of delivery."
He also added that digitising these cash payments would give a major boost to not just e-commerce but will also contribute to the larger goal of Digital India.
Flipkart had announced a "partial spin-off" of PhonePe as the digital payment firm and raised USD 700 million in funding in december last year, valuing it at USD 5.5 billion.
Flipkart Head of Fintech and Payments Group Ranjith Boyanapalli said, "While the pandemic has urged several consumers to make a shift to online shopping, some trust deficit during checkout remains in pockets."
Ranjith Boyanapalli also added that with 'pay-on-delivery' technology, the company wants to ensure that customers have peace of mind with their payments and at the same time can shop with the safety from their own homes.
Flipkart has over 300 million registered customer base and it offers over 150 million products in more than 80 categories.