In a latest development, Uttar Pradesh Chief Minister Yogi Adityanath imposed a complete ban on the sale of liquor and meat in Mathura.
"The officers concerned are directed to make plans for the ban as well as for the engagement of people involved in such activities in some other trade," he said.
Yogi announced this while speaking at the Krishnotsava 2021 programme.
He suggested that those engaged in liquor and meat trade may take up selling milk in order to revive the glory of Mathura, that was known for producing huge quantity of animal milk.
The priest-turned-politician also prayed to Lord Krishna to eliminate the novel coronavirus infection.
"Every effort will be made to develop Brij Bhumi and there will be no dearth of funds for this. We are looking at a blend of modern technology and the cultural and spiritual heritage for the development of the region," he added.
Cabinet ministers Laxmi Narain Chaudhary and Shrikant Sharma were also present on the occasion.