Centre to issue new guidelines for TRP, OTT

Neither there is any PCI nor any other body for OTT platforms which have very good content as well as very bad content. So, something needs to be done about it: Javedkar

The increase of viewership of OTT platform in recent days has raised a lot. These were unregulated and anyone can have access with subscription price. There is possible chance of misusing, as it used by people of all ages. Recently, there sparks lots of controversy regarding few web series, for hurting sentiments or showing unregulated content that had led to country wide controversies. This had further led to police complaint and FIR against the actors and show makers.
 
The government had recently brought OTT platforms, such as Netflix, Amazon Prime Video and Disney+ Hotstar, besides other online news and current affairs content, under the realm of the I&B ministry, giving it controls to regulate policies and rules for the digital space.
 
Union Ministry of Information and Broadcasting, Javadekar said “assurances given to the ministry by the Internet and Mobile Association of India (IAMAI) to develop a self-regulatory mechanism for Over The Top (OTT) digital content did not give adequate cognisance to content prohibited under law and there were issues of conflict of interest", according to a report. He also said “Neither there is any PCI nor any other body for OTT platforms which have very good content as well as very bad content. So, something needs to be done about it.”
 
“Discussions are going on and we are getting suggestions from a lot of people on what should be done to regulate the content on OTT platforms,” he added.
 
In another development the Broadcast Audience Research Council (BARC) Disciplinary Council said that it took action, against fake TRP scam, where the ratings were manipulated by several news agencies, to maintain panel sanctity and filed 11 FIRs against those who manipulated sample, the report quoted the minister.
 
For TRP ratings the I&B Ministry earlier on November 4, 2020, established a committee headed by the CEO of Prasar Bharati. It has submitted its report on January 12, 2021 to the ministry. "The report will be studied by the ministry and the future course of action will be decided," Union Minister of Information and Broadcasting Javadekar said.

India Scanner News Network

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