One of the popular ethnic clothing brands in India, FabIndia is in trouble after their tweet promoting their latest clothing collection titled ‘Jashn-e-Riwaaz’.
The tweet reads, “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture”.
Men and women were seen adorning the current festival season and were wearing Indian ethnic clothing in the shades of red.
The controversial tweet was immediately removed by the company and the ad was also removed. The Netizens accused the clothing brand of ‘damaging the Hindu festival of Diwali’. Immediately #boycottFabIndia started to trend on Twitter and many users even joined the protest.
Tejasvi Surya, the BJP Yuva Morcha President, joined the uproar on social media. He tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures”.
Netizens called out FabIndia for trying to impose a ‘secular’ world view on a Hindu festival and many others criticised them. Some people even accused FabIndia of deliberately trying to hurt Hindu Sentiment.