The Government of Tamil Nadu initiated the celebration of Thiruvalluvar and his works on the fourth day of the Pongal festival celebrations. A memorial called Valluvar Kottam was built in Chennai in 1976.
15th January is celebrated as Thiruvalluvar Day and is declared as a public holiday in Tamil Nadu and Puducherry.
On Thiruvalluvar day, Tamil people from Tamil Nadu put garland the Thiruvalluvar statue to show respect to his great intellect. Several meetings, literary discourses and seminars are organized all over Tamil Nadu by various Tamil scholars, party leaders and members of the Thiruvalluvar Mandram .
Several schools organize programs on this occasion, inviting children to write essays, recite his work and debate about his teachings.