Nadda started with a campaign called 'Ek Muthi Chawal' (a fistful of rice), a program under which he would collect rice from farmers' homes and brief them about the benefits of three new farm laws. He address at "Krishok Surokkha Gram Sabha" in Jagadanandpur; that mark the beginning of 40,000 such meetings to be held by the BJP across West Bengal before the assembly elections. The BJP chief also asserted that his party would provide justice to farmers in the state if voted to power. He also said that West Bengal Chief Minister Mamata Banerjee has agreed to implement the PM Kisan scheme as she is losing ground.“Nearly 70,000 families have not got the benefits of PM-KISAN Samman Nidhi in Bengal. MamataJi is now writing letters to the PM, now that the elections are approaching. We will form the government in Bengal and will help our farmers in the state,” he said.“In the near future, 4.66 crore people would receive benefits of Ayushman Bharat after we make the government in Bengal,” he added. Nadda also pointed at the ruling party in the state by address them as "cut money" and "chaalchor”
Nadda had lunch at a farmer's residence and hold a gram sabha meeting during the day. This is not the first time, BJP always focus on farmer and farmer issue, Earlier Union Home Minister Amit Shah had lunch at the house of a farmer in West Bengal's Paschim Medinipur district as part of his exercise to strengthen relations with the agriculturists ahead of the Assembly elections in the state. He was accompanied by BJP national general secretary Kailash Vijayvargiya, BJP national vice-president Mukul Roy and state party chief DilipGhosh. This comes at a time when Farmers from Punjab and Haryana protesting against the three Farm law in Delhi. The eighth round of discussion between the farmers and Centre that end at Delhi's Vigyan Bhavan prove to be deadlock. The two sides are going to meet again of January 15. Along with it Shiromani Akali Dal leader and former union minister Harsimrat Kaur Badal said the centre has lost the trust of the entire farming community and Prime Minister Narendra Modi should directly talk to agitating farmers. Also 15 farmers from western Uttar Pradesh districts sat on a hunger strike in Noida even as the Sanyukta Kisan Morcha's "tractor rally" witnessed participation of thousands of protesters in Gautam Buddh Nagar earlier this week. The 15 protesters from the Bharatiya Kisan Union (Lok Shakti), camping at the Dalit PrernaSthal, 11 farmers from Bharatiya Kisan Union (Bhanu) are already on a relay hunger strike at the Chilla border since a fortnight.
But ahead of West Bengal Assemble election, BJP always want to prove that their laws are for benefit of farmers. There are 71.23 lakh farmers' families in West Bengal, 96 per cent of them small and marginal. BJP has launched an aggressive campaign in West Bengal in its bid to end Chief Minister Mamata Banerjee's 10-year-old reign in the state.
While the ruling party of the state who also backing the farmers who are protesting against the three agriculture laws, the BJP has gone all out to convince them about the "benefits" of these Acts. Now West Bengal Chief Minister Mamata Banerjee also agree to implement PM Kisan Yojna.