The state's BJP unit has launched "Namma Ooru Pongal" event and has instructed its district units to celebrate Pongal in a grand manner. They undertake a door-to-door campaign as well to highlight the welfare schemes of the Narendra Modi government. BJP state president L Murugan launched the event in Tirunelveli.
On December 19, CM had already announced that all 2.06 crore ration-card holders in Tamil Nadu will receive a 'Pongal gift hamper', starting from January 4. The government had allotted Rs 5,604.84 crore for the scheme. A dhoti and a saree were also given free of cost to beneficiaries under a welfare scheme, for which the government has made an allocation of Rs 484.25 crore.
On this issue DMK wrote to Election Commission (EC) seeking to stop the AIADMK govt from issuing 'Pongal Free Gift Tokens' with CM Palaniswami (EPS)'s photo. However, Stalin, later said that he is not against of Rs. 2,500 Pongal gift, but want it to be raised to Rs. 5,000 and distributed through the concerned government department staff.