Samsung wants to dominate the market in every segment and are now also trying to maintain their presence in the OLED panel market. On Thursday, their sub division group Samsung Display has now announced that they have started mass-production of laptop OLED screens boasting 90Hz refresh rate.
The company Samsung Display is an affiliate of Samsung Electronics. The company said that it's 90Hz refresh rate OLED panels are already featured in the latest models of 14-inch Zenbook and Vivobook Pro laptops from ASUS.
The term refresh rate generally refers to the number of times per second a display is capable of showing a new image. The higher refresh rate means that the display will be smooth but a high graphics performance and power is also required.
The company said in a statement, "An OLED panel responds much faster than an LCD panel and can display a more natural-looking image with a lower refresh rate than an LCD panel."
The display company said that they tested it's 90Hz OLED panel and during the process it showed a blur length of 0.9mm, a 10 percent improvement when compared to a 120Hz LCD panel's blur length in video playback.
The Korean company is one of the world's largest smartphone panel makers. It is a major supplier of OLED panels for the major laptop manufacturers like Lenovo, ASUS, Dell, HP and Samsung Electronics.
Experts think that the company is targeting to ship about 6 million units of OLED panels this year.
The market researcher has predicted that the global OLED notebook market will grow to 9.4 million units with $1.1 billion revenue in 2023.