WhatsApp has given users time till February 8 to accept the new terms and conditions. Cathcart kept emphasising the privacy aspect of the Facebook-owned platform. “We’ve updated our policy to be transparent and to better describe optional people-to-business features. We wrote about it in October — this includes commerce on WhatsApp and the ability for people to message a business,” he wrote.
He also shared a statistic and explained how this will make it easier for businesses on WhatsApp to respond to users. “Not everyone may realize how common it is to WhatsApp message businesses in many countries. In fact, about 175 million people message a business account each day on WhatsApp, and more want to do so. Also, businesses want tools to quickly and effectively respond to those messages. It’s too hard today and features like Shops and Pay can help people buy things they want from businesses on WhatsApp,” he further added.
WhatsApp will not share messages with third party or Facebook as according to WhatsApp“We do not retain your messages in the ordinary course of providing our Services to you. Instead, your messages are stored on your device and not typically stored on our servers. Once your messages are delivered, they are deleted from our servers.”WhatsApp also not stored media that is shared “When a user forwards media within a message, we store that media temporarily in encrypted form on our servers to aid in more efficient delivery of additional forwards,
It not store messages too “WhatsApp will not store your text messages and other media files, even on its own servers. They are only stored offline on your own device. That is why when you install WhatsApp on a new phone, your chat history is not magically synced like Instagram or Facebook Messenger.” There is nothing change for family and friends chat but not for business chat “messaging with businesses is different than messaging with your family or friends” and some “large businesses need to use hosting services to manage their communication”.
It is “giving businesses the option to use secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts”. It further elaborates: “But whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook.”
However, WhatsApp says it will “clearly label conversations with businesses that are choosing to use hosting services from Facebook”. Users who are worried about data WhatsApp is collecting can download this from the app. Go straight to Settings>Account> Request Account Info and hit on request report. The report is generated in three days.